Gender and Crowdfunding

The impact of gender on giving to crowdfunding campaigns

The COVID-19 pandemic and resulting economic uncertainty disproportionately affected women, resulting in what has been termed the “she-cession.” At the same time, health and economic woes drove a sharp increase in crowdfunding, serving as a compelling vehicle for meeting this moment. How does gender impact the way that people approach crowdfunding?

Our latest report, Gender and Crowdfunding, uncovers insights on women crowdfunding donors: their characteristics, motivations, views on crowdfunding, future giving and more.