This body of research, combined with other studies that explore the role of gender in philanthropy, can guide charitable decision making and perhaps move that giving needle higher than 2 percent.
Gender & Giving
Giving to Women and Girls: Who Gives, and Why?
This study seeks to explore the methods and motivations of donors to women’s and girls’ causes.Download report
Where Do Men and Women Give?
This study seeks to explore gender differences in the purpose and motivations for charitable giving.Download report
Do Women Give More?
This study seeks to explore gender differences in the incidence and amount of charitable giving.Download report
How, Why, and Where Women Give
Charitable giving has remained constant at about 2 percent of GDP (gross domestic product) for more than 40 years. Yet, today’s problems are increasingly grave; to solve them, more philanthropy and philanthropists are needed.
Research provides evidence-based data about donor behavior. The more we understand about what motivates donors to give and how they give, and the more we understand the factors that influence and affect giving, the better able the nonprofit sector will be to engage donors.
Recently, we conducted a comprehensive literature review about how and why women give, supported with funding from the Bill & Melinda Gates Foundation. In addition, we engaged in new research to explore:
- How gender differences in income affect where couples give
- Gender differences in motivations for giving
- Motivations for giving to causes that support women and girls
The new research will help fundraisers better understand donors’ interests, what motivates them to give, and which donors support what causes. Our study will provide donors with a deeper understanding about how income and other factors affect households’ giving across charitable causes.Debra Mesch, Ph.D., Women's Philanthropy Institute Director and Eileen Lamb O’Gara Chair in Women’s Philanthropy