Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving.

Do men and women give differently on #GivingTuesday? This report finds that the answer is "yes," and includes key findings that can help fundraisers and philanthropists maximize the impact of their #GivingTuesday efforts.