Women Give 2021

How do households make giving decisions?

Women Give 2021: How Households Make Giving Decisions explores charitable giving decision-making in the general population.

The report analyzes the first new data on this topic in 15 years, and finds that household giving dynamics are changing, with fewer couples making decisions jointly. The report also finds that women and men have varying thresholds for how much they will give without consulting their partners. 

The report presents an opportunity for couples to connect over shared values and explore how they give, while providing fundraisers and advisors with actionable insights to engage donors and clients.