Workshop in Multidisciplinary Philanthropic Studies (WIMPS)
Speaker: Jen Shang (Professor of Philanthropic Psychology, Plymouth University
(UK) and Lilly Family School of Philanthropy).
Presentation: “Social Networks and Giving”
Tuesday, January 28, 2014
12:00 – 1:15 p.m.
This research studies how represented and situated social contexts may jointly influence behavior. It examines who (Study 1: Field surveys) and what (Study 2: Field experiment) individuals include in a representation of their social context for a collective behavior (i.e. giving) and how this represented social context might join with a situated social context to influence that Behavior (Study 2&3: Field Experiments). It shows that total/future real-world giving is positively correlated with representations of the number of a donor's friends and family beneficiaries (not the number of a donor's coworker beneficiaries or friends and family members who are only of close Psychological distance). Moreover, it shows it is not only the representation of the Absolute number of friends and family beneficiaries that matters in giving, the general sense of whether this number feels "more" or "less" than a reference point In an external social context also matters. The influence of this situated social context generates a behavior pattern that is opposite from what would have been predicted by a classic anchoring theory.
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