In order to be able to develop an effective and rhythmic communications platform it is essential to identify what our mission is and ensure that our message is shared and spread through every single outreach method. Throughout these months of uncertainty, our sisters have continued sharing their perspectives and unwavering faith with our community through blog posts found on our website. Through these brief reflections, those outside the Congregation are able to connect with the sisters in a distant yet meaningful manner.
Additionally, we have utilized these trying times as an opportunity to expand our understanding of our three social media platforms: Facebook, Twitter, and Instagram and engage with our followers in a more direct manner. Our goal remains to be as inclusive and welcoming as possible by making our posts bilingual and constantly interacting with our followers in the comments section by promptly addressing any question they might have. Fostering a sense of community within the realm of social media allows us to communicate with our followers the various aspects of Congregational life and the impact our sisters are having on the community and beyond that continue to go on despite the challenges set by the pandemic. It also provides us with the opportunity to engage with friends and potential benefactors by allowing them to see how the Congregation creates impactful change regarding current world issues. The use of social media then tranforms from being the tool that allows our network to interact with the Congregation into a contemporary form of narration that goes hand in hand with the digital world in which we exist.
By making an effort to create engaging graphics and incorporate other forms of media, such as photography and digital art into our publications, we are able to convey, both literally and figuratively, the sisters’ persistent commitment to adapting to the everchanging crises affecting those who are most vulnerable by remaining in the frontlines to unquestionably defend and protect the rights of others.