An Introduction to Digital Fundraising

Build your knowledge of fundraising in a digital environment. As you work through this course you will review the trends in digital fundraising, creating your donor journey, building your audience and strategies for hosting digital events and digital fundraising campaigns.

Certificates: Digital Fundraising

When and where

LocationDatePriceRegistration
September 30, 2021October 14, 2021$990Closed

The course will be held on three Thursdays (September 30, October 7, and October 14) from 2p-5p Eastern in Zoom.

Registrants are required to attend all three sessions to earn a certificate of completion and have the course count toward the Certificate in Digital Fundraising.

Course Details

The virtual class is three days in length and hosted using the Zoom platform.

Day 1 (September 30): 2 p.m.–5 p.m Eastern time
Day 2 (October 7): 2 p.m.–5 p.m Eastern time
Day 3 (October 14): 2 p.m.–5 p.m Eastern time

Day 1: Overview of digital fundraising
Hour 1: Framing and trends
Hour 2: Digital tools for the donor journey
Hour 3: Getting started: Your nonprofit's website

Day 2: Case for support & digital fundraising vehicles
Hour 1: Digital "case for support" packaging
Hour 2: E-mail
Hour 3: Social media

Day 3: Special events, stewardship, organizational readiness & ethics
Hour 1: Online special events
Hour 2: Stewardship
Hour 3: Organizational readiness & ethics

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

9.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.