Certificates: Digital Fundraising
When and where
|Virtual classroom||October 28, 2021–November 11, 2021||$990||Register|
The course will be held on three Thursdays (October 28, November 4, and November 11) from 2p-5p Eastern in Zoom.
Registrants are required to attend all three sessions to earn a certificate of completion and have the course count toward the Certificate in Digital Fundraising.
The virtual class is three days in length and hosted using the Zoom platform.
Day 1 (October 28): 2 p.m.–5 p.m Eastern time
Day 2 (November 4): 2 p.m.–5 p.m Eastern time
Day 3 (November 11): 2 p.m.–5 p.m Eastern time
Day 1: Optimizing Your Website for Digital Fundraising
Hour 1: Design and User Experience
Hour 2: Giving pages, platforms and data
Hour 3: SEO, analytics, audits and management
Day 2: Optimizing Email for Digital Fundraising
Hour 1: Tool selection
Hour 2: Newsletters, announcements and appeals
Hour 3: Metrics, improvements and strategies
Day 3: Intricacies of Social Media Fundraising
Hour 1: Strategy and platforms
Hour 2: Peer to peer
Hour 3: Text-to-give, acquisition, virality and International uses
- CFRE Education Points
Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.
9.0 CFRE Education Points
IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.