Digital Fundraising: Beyond the Basics

Raise your digital fundraising capabilities while learning techniques on how to optimize the technology behind your fundraising. This course will cover your website, online giving platforms, email marketing and social media for fundraising. 

Certificates: Digital Fundraising

When and where

October 28, 2021November 11, 2021$990Register

The course will be held on three Thursdays (October 28, November 4, and November 11) from 2p-5p Eastern in Zoom.

Registrants are required to attend all three sessions to earn a certificate of completion and have the course count toward the Certificate in Digital Fundraising.

Course Details

The virtual class is three days in length and hosted using the Zoom platform.

Day 1 (October 28): 2 p.m.–5 p.m Eastern time
Day 2 (November 4): 2 p.m.–5 p.m Eastern time
Day 3 (November 11): 2 p.m.–5 p.m Eastern time

Day 1: Optimizing Your Website for Digital Fundraising
Hour 1: Design and User Experience
Hour 2: Giving pages, platforms and data
Hour 3: SEO, analytics, audits and management

Day 2: Optimizing Email for Digital Fundraising
Hour 1: Tool selection
Hour 2: Newsletters, announcements and appeals
Hour 3: Metrics, improvements and strategies

Day 3: Intricacies of Social Media Fundraising
Hour 1: Strategy and platforms
Hour 2: Peer to peer
Hour 3: Text-to-give, acquisition, virality and International uses

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

9.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.