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Fundraising success depends on organization-wide efforts from the leadership of the board to the dedication of front-line staff. This course focuses on the role the board plays in fundraising and how to best structure the organization to support this role. Board members and staff will work collaboratively to develop an action plan to improve the culture of philanthropy in your organization, improve board recruitment and training, and ensure the organization has a solid case for support. We recommend that a staff person and a board member attend together but it’s not a requirement for the course.

Throughout this course, you will explore the fundamental principles and strategies of optimizing social media for fundraising purposes. You will learn how to create compelling content that captures the attention of your target audience and aligns with your organization's mission. Discover the techniques for crafting impactful social media posts, including engaging storytelling, persuasive messaging, and utilizing visuals to evoke emotion and inspire action.

In addition, you will gain insights into social media analytics and measurement tools to track the performance of campaigns. Explore key performance indicators (KPIs) and learn how to interpret data to make informed decisions and optimize social media strategies for maximum impact.

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