Successful fundraising is an ongoing process. As you continue to identify new donors, you also need to maintain good relations with current donors and encourage them to repeat and increase their giving. Learn and strengthen the fundraising skills that can sustain your organization including direct mail, online giving, major gifts and special events.
The Fund Raising School
Twenty courses, four certificates, offered online or in-person
Raise more money by receiving more major gifts. Consistent donors can become major donors when you effectively implement the Eight-Step Major Gifts Management Cycle. Identify and utilize your own communication strengths when meeting with donors to develop major gifts and increase your fundraising success.
Build your fundraising skills to build your next building. Learn the five phases of a successful capital campaign that will help you design a visionary goal with a specific timeline, engage your board and involve your community – all while avoiding costly mistakes and maintaining your current funding.
Maximize your fundraising by asking for planned gifts. Learn how to communicate with donors about their wealth and their financial assets – not just their cash – and how a planned gift can provide them with current income, an inheritance for their heirs and a legacy through your charitable organization.
Our founder, Dr. Henry Rosso, defined fundraising as “the gentle art of teaching the joy of giving.” This course goes beyond the specific tools and techniques of fundraising to teach the “amazing skills” of fundraising such as active listening, empathy, emotional intelligence, and additional others-focused skills that are central to connecting with donors and understanding their motivations.
You have developed significant fundraising skills, and now you have been promoted to lead the fundraising team. Especially for the new leader or the fundraising executive aspiring for a leadership position, in this course, you will learn how to develop and cast vision for your fundraising operation, recruit and retain talent, continually innovate, lead through consensus, address setbacks, and hold colleagues accountable for results.
When marketing and fundraising work together effectively, donors receive consistent, compelling messages that build trust and understanding. This trust encourages deeper involvement and support for your cause, even during times of crisis. You will learn to use marketing as a strategic management tool for fundraising, including creating print, digital, and event-based strategies to meet specific goals, communicating messages to media outlets effectively, and measuring organizational needs and effectiveness.
Fundraising occurs at the speed of trust. This course teaches and applies ethical principles that form the foundation of trusting relationships with donors.
Learn how to build and sustain powerful relationships with women donors.
Learn how to speak the unique language of businesses and corporations when raising support from the for-profit sector. Companies can fund and strengthen nonprofits in many ways. Gain skills and confidence for successful fundraising in the corporate office and the local business.
Your organization is doing exceptional work. You are passionate about your mission. The potential is great, if only more funding were available. Effective fundraising practices can be adapted to meet the unique realities of smaller nonprofits. Efficiently use your time and existing resources – including board members and other volunteers – to achieve your fundraising goals.
Grants are central to a comprehensive fundraising plan, and so is grant management. Identify the right foundations, study their guidelines and write a compelling proposal – either on paper or online. Ensure that you manage the grant properly and conclude with a thorough report that can help your grant funding continue.
Fundraising success depends on organization-wide efforts from the leadership of the board to the dedication of front-line staff. This course focuses on the role the board plays in fundraising and how to best structure the organization to support this role. Board members and staff will work collaboratively to develop an action plan to improve the culture of philanthropy in your organization, improve board recruitment and training, and ensure the organization has a solid case for support. This course is specifically designed for one staff person and one board member to attend together.
Building a culture of leadership
Based on the manifesto of philanthropy written by Robert Payton and Dr. Michael Moody, this course examines the unique influence and impact of philanthropy as “voluntary action for the public good,” including the voluntary action of charitable giving that is at the heart of fundraising.
Financial position, robustness, and flexibility are all areas that are vitally important for effective nonprofit leadership. Leaders in nonprofit organizations must understand the drivers of these components of financial strength in order to be successful in pursuing their organizational missions.
Get a strong foundation in the legal and managerial responsibilities of nonprofit organizations.
This course focuses on the techniques and application of evaluation methods to assess the effectiveness of nonprofit programs.
Learn clear action steps for refining and sustaining your strategic plan and enhancing your leadership effectiveness.
Build your knowledge of fundraising in a digital environment. As you work through this course you will review the trends in digital fundraising, creating your donor journey, building your audience and strategies for hosting digital events and digital fundraising campaigns.
Expand your knowledge
Is learning about philanthropy and fundraising the next step in your journey?Explore our degree programs