Effective Marketing for Successful Fundraising

New for 2016!
Get the attention of your donors and prospective donors!
When marketing and fundraising work together effectively, donors receive consistent, compelling messages that build trust and understanding. This trust encourages deeper involvement and support for your cause, even during times of crisis. You will learn to use marketing as a strategic management tool for fundraising, including creating print, digital, and event-based strategies to meet specific goals, communicating messages to media outlets effectively, and measuring organizational needs and effectiveness.

Certificates: Non Certificate Course

When and where

LocationDatePriceRegistration
October 12, 2016–October 14, 2016$990Register
April 19, 2017–April 21, 2017$990Register

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

You’ll learn how to

  • Develop dynamic marketing strategies to promote your organization.
  • Create print, digital, and event-based marketing products to achieve marketing and fundraising goals.
  • Implement effective media relations.
  • Manage the marketing process internally, setting SMART goals for the program.
  • Create a plan to measure marketing effectiveness.

What you’ll receive

  • Digital, print, and special event best practices
  • Practice working with media outlets
  • Marketing plan outline
  • Comprehensive, easy-to-understand study guide with background reading

Class schedule

  • Day 1: 8:30 a.m.–5 p.m.
  • Day 2: 8:30 a.m.–5 p.m.
  • Day 3: 8:30 a.m.–5 p.m.
View the agenda


CEUs/CFRE Education Points

  • 2.0 Continuing Education Units (CEUs)
  • 20.25 CFRE Education Points