Effective Marketing for Successful Fundraising

New Course!
Get the attention of your donors and prospective donors!
When marketing and fundraising work together effectively, donors receive consistent, compelling messages that build trust and understanding. This trust encourages deeper involvement and support for your cause, even during times of crisis. You will learn to use marketing as a strategic management tool for fundraising, including creating print, digital, and event-based strategies to meet specific goals, communicating messages to media outlets effectively, and measuring organizational needs and effectiveness.

Certificates: Non Certificate Course

When and where

LocationDatePriceRegistration
April 11, 2018April 13, 2018$990Register
October 8, 2018October 10, 2018$990Register

Course Details

The class is three days in length.

Day 1: 8:30 a.m.–5 p.m.
Day 2: 8:30 a.m.–5 p.m.
Day 3: 8:30 a.m.–5 p.m.

View the class agenda.

The location next to each course date is a hyperlink. Please click on the location name for further details and recommended hotel accommodations. Registrants will receive complete course logistical information upon registration.

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

Effective Marketing for Successful Fundraising qualifies for 20.5 CFRE Education Points/Hours.

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

You’ll learn how to

  • Develop dynamic marketing strategies to promote your organization.
  • Create print, digital, and event-based marketing products to achieve marketing and fundraising goals.
  • Implement effective media relations.
  • Manage the marketing process internally, setting SMART goals for the program.
  • Create a plan to measure marketing effectiveness.

What you’ll receive

  • Digital, print, and special event best practices
  • Practice working with media outlets
  • Marketing plan outline
  • Comprehensive, easy-to-understand study guide with background reading