Effective Marketing for Successful Fundraising

Get the attention of your donors and prospective donors!
When marketing and fundraising work together effectively, donors receive consistent, compelling messages that build trust and understanding. This trust encourages deeper involvement and support for your cause, even during times of crisis. You will learn to use marketing as a strategic management tool for fundraising, including creating print, digital, and event-based strategies to meet specific goals, communicating messages to media outlets effectively, and measuring organizational needs and effectiveness.

Certificates: Non Certificate Course

When and where

October 4, 2021October 7, 2021$990Register
March 14, 2022March 16, 2022$990Registration opening soon.

Course Details

The virtual class is four days in length and hosted using the Zoom platform.

Day 1: 2 p.m.–5 p.m Eastern time
Day 2: 2 p.m.–5 p.m Eastern time
Day 3: 2 p.m.–5 p.m Eastern time
Day 4: 2 p.m.–5 p.m Eastern time

The location next to each course date is a hyperlink. Please click on the location name for further details and recommended hotel accommodations. Registrants will receive complete course logistical information upon registration.

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

Effective Marketing for Successful Fundraising qualifies for 12.0 CFRE Education Points/Hours.

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

You’ll learn how to

  • Develop dynamic marketing strategies to promote your organization.
  • Create print, digital, and event-based marketing products to achieve marketing and fundraising goals.
  • Implement effective media relations.
  • Manage the marketing process internally, setting SMART goals for the program.
  • Create a plan to measure marketing effectiveness.