Effective Marketing for Successful Fundraising
Through effective fundraising marketing, donors receive consistent, compelling messages that build trust, deepen understanding, and strengthen involvement and support for the mission, especially during times of crisis. This course is specifically designed to address the relationship between fundraisers and the marketing team. Fundraisers and the marketing team will work collaboratively to apply key marketing strategies, including developing print, digital, and event-based media to meet specific development goals. As a team you will also learn to communicate these messages to constituencies and media outlets effectively in good times and in crisis, and further develop metrics and strategies for measuring effectiveness.
This course is specifically designed for one fundraiser and one marketing team member from an organization to attend together.
Certificates: Non Certificate Course
| Location | Dates | Cost | Register |
|---|---|---|---|
| Virtual (Live) | October 09, 2024 - October 30, 2024 | $990.00 | Registration opening in early 2024 |
Important Registration Instructions
With each fundraiser staff member registration, a complimentary marketing team member registration is included. The registration form will have space for you to enter your marketing team member’s information.
Course Details
Please review the attendance policy and cancellation/transfer policy before registering.
Schedule
The live, virtual class is held over four sessions from 2 p.m. to 5 p.m. Eastern and hosted using the Zoom platform.
Session 1: Wednesday, October 9, 2024
Session 2: Wednesday, October 16, 2024
Session 3: Wednesday, October 23, 2024
Session 4: Wednesday, October 30, 2024
Agenda
For a complete agenda, email tfrs@iupui.edu.
CFRE Education Points
Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.
12.0 CFRE Education Points
IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card or check. All cancellations and transfers are subject to an administrative fee of $275.