Effective Marketing for Successful Fundraising

Through effective fundraising marketing, donors receive consistent, compelling messages that build trust, deepen understanding, and strengthen involvement and support for the mission, especially during times of crisis. This course is specifically designed to address the relationship between fundraisers and the marketing team. Fundraisers and the marketing team will work collaboratively to apply key marketing strategies, including developing print, digital, and event-based media to meet specific development goals. As a team you will also learn to communicate these messages to constituencies and media outlets effectively in good times and in crisis, and further develop metrics and strategies for measuring effectiveness.

This course is specifically designed for one fundraiser and one marketing team member from an organization to attend together.

Certificates: Non Certificate Course

When and where

LocationDatePriceRegistration
October 17, 2023–November 7, 2023$990Register

Important Registration Instructions
With each fundraiser staff member registration, a complimentary marketing team member registration is included. The registration form will have space for you to enter your marketing team member's information.

Course Details

The live, virtual class is held over four sessions from 2pm to 5pm Eastern and hosted using the Zoom platform.

Day 1: Tuesday, October 17 from 2pm to 5pm Eastern
Day 2: Tuesday, October 24 from 2pm to 5pm Eastern
Day 3: Tuesday, October 31 from 2pm to 5pm Eastern
Day 4: Tuesday, November 7 from 2pm to 5pm Eastern

View the virtual class agenda.

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

12.0 CFRE Education Points

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.