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Understanding donor motivation is central to effective fundraising. Dr. Sara Konrath will help you develop fundraising techniques, including communication strategies with prospective donors, based on her path-breaking research on donor motivation.
As the United States becomes more diverse, organizations of all kinds will need to develop new strategies and approaches for working with prospective donors of all backgrounds. Dr. Lilya Wagner reflects on her book, Diversity and Philanthropy, and provides practical guidance for both philanthropic organizations and individual fundraising professionals for approaching issues of diversity and inclusion.
As the largest living generation, Millennials are an important demographic for all organizations to understand. Dr. Patrick Rooney shares his new research comparing the philanthropy of Millennials with the philanthropy of their ancestors. With this new data in your philanthropic toolbox, you’ll be ready to present your organization’s mission in a way that will best reach donors of all ages.
Up to 40 percent of nonprofits’ funding is received in December. So how do you make the best use of the other 11 months of the year? Dr. Tim Seiler explains the importance of the annual fund, and describes key strategies and techniques to maximize year-end gifts. With these new ideas, you’ll be ready to use all 12 months of the year to prepare an annual giving strategy that will set your organization up for the long-term success.
Dr. David King explores what we know about the ways that faith, spirituality, and values affect how a majority of donors think about their philanthropic support of religious and secular causes. Regardless of the kind of organization you work for, participants will be provided strategies and tools to create appropriate conversations around values, in order to better engage and serve these donors.
Dr. Tyrone Freeman presents his new research on giving trends of African American donors. With historical context, current data, and fundraising implications, this webinar will help you better understand how your organization might most effectively serve a diverse range of donors.
Dr. Una Osili presents an overview of donor-advised funds and their rapid expansion. Dr. Osili reviews the growth of donor-advised funds and discusses how these funds are changing the philanthropic landscape. By the end of this webinar, you will have a clear understanding of the role of donor advised funds and how fundraising professionals and nonprofit leaders can best attract grants from donor-advised funds.
Learn from Dr. Sara Konrath how traits and skills such as emotional intelligence, empathy, and active listening are essential for the art of fundraising. Understand how you can look for these personal attributes when hiring staff and how you can train yourself and others to become skilled in the art of fundraising.
Dr. Gen Shaker features her research on workplace giving. Workplace giving campaigns are common, but take many different forms. From campaigns to encourage nonprofit employees to give to their employer to campaigns lead by employees and endorsed by corporate leaders, learn about the landscape of workplace giving. The webinar explores how donors behave in the workplace and offers advice for launching a successful workplace campaign.
“Advice from the Funders” offers a unique behind-the-curtain look at applying to foundations for grant dollars. Jenna Wachtmann, Program Officer at Ball Brothers Foundation, and Jeff Small, Senior Program Officer/Special Projects at Nina Mason Pulliam Charitable Trust, share valuable insights on the grant process from the funder perspective. Take this opportunity to hear directly from the funders on what works and what doesn’t when raising money from foundations.
The board plays a crucial role in organization-wide fundraising success. The Fund Raising School's webinar, "Board Engagement with Fundraising" features The Fund Raising School’s Director, Bill Stanczykiewicz. Learn practical, real-world strategies for recruiting great board members, keeping your board active, and increasing your board’s engagement with fundraising. This webinar explores effective ways you can improve the culture of philanthropy in your organization.
It feels like digital fundraising changes every day: new apps, new crowdfunding platforms, too much noise, not enough control. In this webinar with TFRS faculty member Nathan Hand, explore the current landscape of online giving and learn digital strategies you can implement right now to propel your end-of-year fundraising efforts.
You’ve planned for your organization’s capital campaign, you’ve assembled volunteer leaderships, and you’ve secured the lead gifts. What happens once the campaign goes public? This webinar “Launching the Public Phase of your Capital Campaign” will feature TFRS faculty member Gasby Brown who will share strategies for leveraging the public announcement of your campaign. Learn creative ways to engage your donor base, generate excitement in your community, and finish the campaign strong.
Nonprofit organizations – and the fundraisers who work for them – are expected to uphold the public good. But what happens when the fundraiser finds herself in a situation that might harm the organization’s reputation or the organization’s relationship with donors? In this webinar, Dr. Kathi Badertscher applies ethical decision making models to real-world fundraising scenarios. Learn three approaches to navigating ethical dilemmas.
Over the last ten years, the Women’s Philanthropy Institute has produced more than 20 reports that have proven that gender matters in philanthropy. TFRS faculty member Angela White discusses this research and shares creative ways to better engage women as donors.
Dr. Patricia Snell Herzog, the Melvin Simon Chair and Associate Professor of Philanthropic Studies, shares the many ways and reasons that Americans give. You will apply a framework of the four types of donors and consider how these typologies can inform your fundraising strategies.
Fewer than half of nonprofits report that their boards of directors are fully engaged with fundraising. New research –based on effective practices of nonprofits with 100 percent board giving – reveals practical steps you can take to increase the number of board members who donate and fundraise to your nonprofit organization.
Sumi Bhat-Kincaid, Director of Philanthropy at Upaya Social Ventures, shares her experience successfully transitioning her organization's key special event online at the onset of the pandemic. Participants will learn practical ways to continue to engage their donors and build relationships in a virtual environment.
During the pandemic, nonprofits delayed their plans for capital campaigns while donors increased the amount of their dollars sent to savings accounts. Post-COVID fundraising planning provides an opportunity to design and implement a successful comprehensive campaign. Dr. Gene Tempel and Dr. Sarah Nathan explain how best to maximize this unique season of fundraising possibilities.
Surveys reveal that donors of color perceive that they are invited less often than their White neighbors to attend fundraising events, and that they are asked less often to donate to nonprofits. LaKoya Gardner, an accomplished fundraiser who directs programs for the Mays Family Institute on Diverse Philanthropy at the Indiana University Lilly Family School of Philanthropy, will describe practical strategies on how you can diversify your donor database.
Sharna Goldseker, Founder & Vice President of 21/64 discusses fundraising from millennials with the latest information from Generation Impact: How Next Gen Donors Are Revolutionizing Giving.
Sharna is a speaker, writer, consultant, and a leading expert on multigenerational and next generation philanthropy. A next gen donor herself, she offers a trusted insider’s perspective. As millennials step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to use their financial power. You will learn practical resources designed to help those who work with millennial donors engage with them in even more productive and effective ways.
Dr. Gene Tempel and Dr. Gen Shaker discuss the recent release of Achieving Excellence in Fundraising, Fifth Edition
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. Coverage includes evolving technologies, global perspectives, credentialing, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, case studies, and additional readings.
Dr. Kim Williams-Pulfer of the Mays Family Institute on Diverse Philanthropy shares new research about giving trends by diverse populations. This webinar provides ample opportunity to consider strategies to better engage diverse donors.