Developing Annual Sustainability

Successful fundraising is an ongoing process. As you continue to identify new donors, you also need to maintain good relations with current donors and encourage them to repeat and increase their giving. Learn and strengthen the fundraising skills that can sustain your organization including direct mail, online giving, major gifts and special events.


When and where

November 6, 2017November 7, 2017$1,295Register
January 29, 2018January 30, 2018$1,295Register
February 5, 2018March 2, 2018$1,345Register
March 12, 2018March 13, 2018$1,295Register
April 5, 2018April 6, 2018$1,295Register
May 7, 2018May 8, 2018$1,295Register
June 7, 2018June 8, 2018$1,295Register
July 9, 2018August 3, 2018$1,345Registration opening soon.
August 13, 2018August 14, 2018$1,295Registration opening soon.
September 20, 2018September 21, 2018$1,295Registration opening soon.
October 1, 2018October 2, 2018$1,295Registration opening soon.

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

The Fund Raising School and its faculty assume a baseline knowledge of the concepts and terminology from “Principles & Techniques of Fundraising” in teaching this course.

Create an annual fund that sustains your organization

Learn how to develop a broad, enduring base of supporters and meet your fundraising goals from one year to the next. Involve your staff, your board and other volunteers to identify, cultivate and ask for gifts from new donors while renewing and receiving larger gifts from current donors.

Who should attend

Development officers, annual fund campaign staff, board members, volunteers, prospect researchers, program officers, department heads, and financial officers.

Participants must stay through the end of the class in order to receive Continuing Education Units and the Certificate of Completion. Travel arrangements and other appointments should be scheduled around class times. The course will adjourn at 5 p.m. on the last day.

You’ll learn how to

  • Determine which strategies to use and when to use them
  • Manage your time effectively
  • Make a convincing case for support
  • Create gift range charts for planning
  • Get volunteers actively involved with your fundraising
  • Use the annual fund to support a total development program

You’ll also learn

  • How to put together an annual fund by using worksheets
  • How to assess the cost efficiency and effectiveness of your annual fund

What you’ll receive

  • An easy-to-use, comprehensive study guide to use for future reference
  • Checklists for organizing special events
  • Training exercises to use in your workplace
  • Planning tools for your direct mail program
  • Tips from annual fund specialists

Class schedule (in-person)

  • Day 1: 8:30 a.m.–5 p.m.
  • Day 2: 8:30 a.m.–5 p.m.
View the agenda

Class schedule (online)

The online course is four weeks in length.

Discover the online environment View the online agenda

CEUs/CFRE Education Points

  • 1.3 Continuing Education Units (CEUs)
  • 13.5 CFRE Education Points