Developing Annual Sustainability

Successful fundraising is an ongoing process. As you continue to identify new donors, you also need to maintain good relations with current donors and encourage them to repeat and increase their giving. Learn and strengthen the fundraising skills that can sustain your organization including direct mail, online giving, major gifts and special events.

Certificates:

When and where

LocationDatePriceRegistration
October 17, 2022November 13, 2022$1,345Register
October 24, 2022October 25, 2022$1,295Register
November 14, 2022November 15, 2022$1,295Register
January 17, 2023January 18, 2023$1,295Register
January 23, 2023February 19, 2023$1,345Register
March 7, 2023March 28, 2023$1,295Register
April 3, 2023April 4, 2023$1,295Register
May 1, 2023May 28, 2023$1,345Register
May 15, 2023May 16, 2023$1,295Register
June 5, 2023June 6, 2023$1,295Register

Course Details

Developing Annual Sustainability is offered in the following three formats:

In-person Schedule
The in-person class is two days in length.

Day 1: 8:30 a.m.–5 p.m.
Day 2: 8:30 a.m.–5 p.m.

Online Schedule
The online course is four weeks in length.

Each week you'll have a course module to complete. Each module consists of:

  • readings from a PDF study guide
  • viewing a pre-recorded narrated presentation
  • completing a 10-question quiz where you must score a 7 or higher
  • engaging in forum discussions with others
  • and submitting assignments.

More details about the online format and requirements may be viewed here.

Virtual Class Schedule
The live, virtual class is held over four sessions from 2pm to 5pm Eastern and hosted using the Zoom platform.

More details about the virtual format and requirements may be viewed here.

View the in-person class agenda.

View the online course agenda.

View the virtual course agenda.

The location next to each course date indicates if the course is being held in-person (e.g. city name) or online.

For in-person classes, please click on the city name for further details and recommended hotel accommodations.

Registrants for in-person, online, and virtual dates will receive complete course logistical information upon registration.

Full participation in many of The Fund Raising School’s courses fulfill education point requirements for Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

Developing Annual Sustainability qualifies for 13.5 CFRE Education Points/Hours.

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

The Fund Raising School and its faculty assume a baseline knowledge of the concepts and terminology from “Principles & Techniques of Fundraising” in teaching this course.

Create an annual fund that sustains your organization

Learn how to develop a broad, enduring base of supporters and meet your fundraising goals from one year to the next. Involve your staff, your board and other volunteers to identify, cultivate and ask for gifts from new donors while renewing and receiving larger gifts from current donors.

Who should attend

Development officers, annual fund campaign staff, board members, volunteers, prospect researchers, program officers, department heads, and financial officers.

Participants must stay through the end of the class in order to receive Continuing Education Units and the Certificate of Completion. Travel arrangements and other appointments should be scheduled around class times. The course will adjourn at 5 p.m. on the last day.

You’ll learn how to

  • Determine which strategies to use and when to use them
  • Manage your time effectively
  • Make a convincing case for support
  • Create gift range charts for planning
  • Get volunteers actively involved with your fundraising
  • Use the annual fund to support a total development program

You’ll also learn

  • How to put together an annual fund by using worksheets
  • How to assess the cost efficiency and effectiveness of your annual fund

What you’ll receive

  • An easy-to-use, comprehensive study guide to use for future reference
  • Checklists for organizing special events
  • Training exercises to use in your workplace
  • Planning tools for your direct mail program
  • Tips from annual fund specialists