Developing Annual Sustainability

Successful fundraising is an ongoing process. As you continue to identify new donors, you also need to maintain good relations with current donors and encourage them to repeat and increase their giving. Learn and strengthen the fundraising skills that can sustain your organization including direct mail, online giving, major gifts and special events.


When and where

October 3, 2016October 4, 2016$1,025Closed
January 30, 2017January 31, 2017$1,025Register
February 6, 2017March 3, 2017$1,090Register
March 13, 2017March 14, 2017$1,025Register
April 3, 2017April 4, 2017$1,025Register
May 18, 2017May 19, 2017$1,025Register
June 29, 2017June 30, 2017$1,025Register

IMPORTANT REGISTRATION NOTE: Tuition payment is due before the class begins and may be paid by credit card, check, or purchase order. All cancellations and transfers are subject to an administrative fee of $275.

The Fund Raising School and its faculty assume a baseline knowledge of the concepts and terminology from “Principles & Techniques of Fundraising” in teaching this course.

Create an annual fund that sustains your organization

Learn how to develop a broad, enduring base of supporters and meet your fundraising goals from one year to the next. Involve your staff, your board and other volunteers to identify, cultivate and ask for gifts from new donors while renewing and receiving larger gifts from current donors.

Who should attend

Development officers, annual fund campaign staff, board members, volunteers, prospect researchers, program officers, department heads, and financial officers.

Participants must stay through the end of the class in order to receive Continuing Education Units and the Certificate of Completion. Travel arrangements and other appointments should be scheduled around class times. The course will adjourn at 5 p.m. on the last day.

You’ll learn how to

  • Determine which strategies to use and when to use them
  • Manage your time effectively
  • Make a convincing case for support
  • Create gift range charts for planning
  • Get volunteers actively involved with your fundraising
  • Use the annual fund to support a total development program

You’ll also learn

  • How to put together an annual fund by using worksheets
  • How to assess the cost efficiency and effectiveness of your annual fund

What you’ll receive

  • An easy-to-use, comprehensive study guide to use for future reference
  • Checklists for organizing special events
  • Training exercises to use in your workplace
  • Planning tools for your direct mail program
  • Tips from annual fund specialists

Class schedule (in-person)

  • Day 1: 8:30 a.m.–5 p.m.
  • Day 2: 8:30 a.m.–5 p.m.
View the agenda

Class schedule (online)

The online course is four weeks in length.

Discover the online environment View the online agenda

CEUs/CFRE Education Points

  • 1.3 Continuing Education Units (CEUs)
  • 13.5 CFRE Education Points